I purchased this TV as an upgrade from a Sony 75" X900F. We switched to streaming this year and are watching significantly more content that is in letterbox format. Our seating is 12ft away and the extra screen space makes a big difference. It is just enough to really fill the vision, and I think if the distance is 10ft or less then it would be too big.
To me, this TV is definitely the best QLED available. OLED just isn't bright enough for many rooms during the day unless you are prepared to create a home theater space that can be blacked out. The mini-LED backlighting on the QN90B really makes a difference, especially in movies. Dark scenes are far more distinct and the bloom around white titles on black backgrounds or near sharp transitions from dark to light are much improved. You can make the picture as vivid as you like, although after some fiddling I decided that movie mode defaults, with just a little motion handling enabled was perfect for me.
The only area I knocked down a bit was the smart features. I have been using Roku for quite a while now but always like to try the native features on a new TV. There are some interesting multiscreen capabilities that I might check out, but for streaming I found the interface annoying. I'm sure I could get used to it but it seems over-engineered at the start. It seems like Samsung was deliberately trying to be different, and that isn't always a good thing. If you already use an external streaming box like Roku or AppleTV then these features probably don't matter anyway.
In short, I think this is the best QLED available and the 85" size is great for a larger room. The equivalent OLED would be almost 50% more expensive, and I just don't see enough benefit to spend that extra money.
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