The Changing Landscape of VFX Studios in 2023: Trends and Predictions


The world of visual effects (VFX) has come a long way since its inception. From the early days of practical effects to the current era of computer-generated imagery (CGI), VFX has played a crucial role in the film, television, and gaming industries. In 2023, the VFX industry is poised to undergo some significant changes. Let’s take a look at some trends and predictions that are likely to shape the industry’s landscape.

The Rise of AI and Machine Learning

Artificial intelligence (AI) and machine learning (ML) are no longer buzzwords but have become integral to the VFX industry. In 2023, we can expect to see more VFX studios incorporating AI and ML into their workflows. AI and ML can help automate repetitive tasks, such as rotoscoping, tracking, and compositing, allowing VFX artists to focus on more creative aspects of their work. Additionally, AI-generated VFX can help reduce the time and cost of production while delivering high-quality results.

Increased Demand for Real-Time VFX

Real-time VFX has revolutionized the gaming industry, and we can expect to see more of it in film and television in 2023. Real-time VFX allows VFX artists to create and render effects in real-time, reducing the need for post-production. This means that directors and producers can see the final product during filming, making it easier to make changes and adjustments on the fly. With the rise of virtual production, real-time VFX is becoming increasingly important, and VFX studios that can offer this service will be in high demand.

The Emergence of Virtual Production

Virtual production has been around for a while, but it’s only in recent years that it has gained significant traction. In 2023, we can expect to see more VFX studios adopting virtual production techniques. Virtual production allows filmmakers to create entire sets, characters, and environments using virtual reality (VR) and augmented reality (AR) technology. This means that filmmakers can create high-quality content without the need for physical sets, reducing production costs and increasing flexibility.

The Importance of Sustainability

Sustainability is becoming increasingly important in all industries, including VFX. In 2023, we can expect to see VFX studios adopting more sustainable practices. This means using renewable energy sources, reducing waste, and minimizing their carbon footprint. VFX studios that can demonstrate their commitment to sustainability will be more attractive to clients who are increasingly conscious of their impact on the environment.

The Changing Role of VFX Artists

Finally, the role of VFX artists is likely to change in 2023. As AI and ML become more prevalent, VFX artists will need to adapt to this new technology. They will need to learn how to work with AI tools and use them to enhance their creativity. Additionally, with the rise of virtual production, VFX artists will need to have a broader skill set, including knowledge of VR and AR technology.

In conclusion, the VFX industry is undergoing significant changes in 2023. AI and ML, real-time VFX, virtual production, sustainability, and changing roles of VFX artists are all likely to shape the industry’s landscape. VFX studios that can adapt to these changes will be well-positioned to thrive in the coming years.